Detail Hasil Pencarian

Judul :
Perilaku Beralih Merek Konsumen Dalam Pembelian Produk Otomotif
Pengarang : Khusniyah Purwani ,Basu Swastha Dharmmesta
Jurnal : Jurnal Ekonomi dan Bisnis Indonesia 2002, XVII(2)
Tahun : 2002
Summary / Kata Kunci : ABSTRACT
This research examined of consideration set size to switch brands in automotive purchase, called Sambandam-Lord model (1995). The results showe that the replicated research model could be applied to the observed data, but not all eleven hypotheses could be supported as the researchers expected Six of the eleven hypotheses, have been supported while the others have not. This condition indicates that automotive brands switching behavior occurred because of the three factors mentioned in the model, i.e. (1) prior experience, (2) product knowledge, and (3) media search, and other factors. The intended factors which have not been revealed were found as a desire to have newly manufactured cars, a desire to try other brands, and boredom of the owned car, need to be considered for further research. .
Keywords: Brand switching, consideration set size, prior experience, product knowledge, media search, retailer search, and satisfaction.
File : tidak tersedia untuk didownload
    (tidak ada sitasi)
1.   , Frank R Kardes, et. al, Brand Retrieval, Consideration set Composition, Consumer Choice, and the Pioneering Advantage, 1993
2.   -, Butir-Butir Materi: Segi-Segi Penulisan Karya Ilmiah, 1997
3.   -, Loyalitas Pelanggan: Sebuah, 1999
4.   A Narasimhan Srinivasan and Brian T. Ratcford, An Empirical Test of a Model of External Search for Automobiles,", 1991
5.   Alan S Dick and Kunal Basu, Customer Loyalty: Toward an Integrated Conceptual Framework,",, 1994
6.   Basu S Dharmmesta., Perilaku Berbelanja Konsumen Era 90'an dan Strategi Pemasaran, 1993
7.   Donald R Cooper,. and C. William Emory, Business Research Methods, 1995
8.   James Arbuckle (, AMOSTAI 3.1 Documentation Package, ,, 1992
9.   Joseph Hair F, Jr; R.E. Anderson; R. L. Tatham; and W. C. Black, Multivariate Data Analysis. Upper Saddle River,., 1998
10.   Mary Jo Bitner,, Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses,", 1990
11.   Philip Kotler, Marketing Management: Analysis, Planning, Implementation, and Control, 9th ed. Upper Sddle River i,, 1977
12.   Prakash Nedungad, "Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations,", 1992
13.   Rajan Sambandam,and Kenneth R. Lord, Switching Behavior in Automobile Markets: A Consideration-Sets Model,",, 1955
14.   Roland T Rust. and Anthony J. Zahorik, Customer Satisfaction, Customer Retention and Market Share, 1993
15.   Saifuddin Azwar, Reliabilitas dan Validitas, 2000
16.   Sunil Gupta, The Impact of Sales Promotion, When, What and How Much to Buy,", 1988
17.   Susan M Keaveney, "Customer Switching Behavior in Service Industries: An Exploratory Study, 1955
18.   Uma Sekaran, Research Methods For Business: A Skill Building Approach, 1992
19.   W Boulding; A. Klra; R. Staelin; and V. A. Zeithaml, A Dynamic Process Model of Service Quality,", 1993
Inherent UGM
Gedung Pusat UGM
Lt 3 Sayap Utara
Telp. (0274) 564416